Social media platforms are proliferating. Free and increasingly sophisticated technological tools like LinkedIn, Facebook, and Twitter offer easy access to information about colleges and universities in America – and both colleges and students are trying to take advantage of the trend.
One of the more positive things that graduate schools do in the social media space is to post content about faculty research and what their students are doing. Facebook is responding to this trend with the launch of “Groups for Schools” which will allow only those students (current and prospective), faculty and staff members with a valid “.edu” email address from their schools to sign up and join the group. Using these groups admissions departments can reach and attract prospective students by posting admission information, answers to frequently asked questions, and relevant articles.
